Areas of Responsibilities: 1. Develop a deep customer and market understanding in order to specify the best product (feature set and cost position) for a clearly defined market segment. 2. Drives the continuous process to identify and define customer features (e.g. by regular customer visits/interviews, customer workshops, competition analysis) to deliver the most competitive, innovative and cost effective solution for our customers. 3. Understand the designated market segment in order to execute a winning product definition and fulfil market need with close communication and alignment with SHL Product Management Team and Sales. 4. Drive the realization of product requirements through the entire agile product development process and support engineering with clinical/customer feedback and review of functional specifications. 5. Responsible for the business plan for a product or product feature and work closely with Finance and R